## [Association Member Engagement: Your Path to Retention and Revenue](/content/b2p-value-proposition/association-member-engagement-your-path-to-retention-and-revenue/index.html)

The Impact of Digital Association Member Engagement: Your Path to Retention and Revenue  
By Kevin Novak  
September 28, 2019  
6 min read  
Professional and trade associations routinely struggle with the acquisition and retention of members. Ultimately, members stay if they believe it is a valuable relationship. The solution? Member engagement through digital transformation is the link between acquisition and retention. Engagement will propel professional association growth through increased member retention and greater interest among non-members to join. Digital Transformation Digital…

## [The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important](/content/b2p-value-proposition/b2p-approach-make-member-value-proposition-generate-results/index.html)

The Impact of Digital The B2P Approach: How to Make a Member Value Proposition, and Why It’s Important  
By Kevin Novak  
June 17, 2017  
4 min read  
Is your current value proposition creating the results you expect? We are introducing a new approach called B2P or Business to Professional. As the modern buyer evolves their behaviors, personalization and communication of value to an individual has become critical to producing the results you expect. As the modern buyer becomes the majority,…