The Customer Value Proposition and Relationship of Trust
The Impact of Digital The Customer Value Proposition and Relationship of Trust
By Kevin Novak June 15, 2021 5 min read
First-Party Data Transformation in the Age of Compliance
With evolving privacy policies and technology changes facing organizations of all sizes, the operative strategy is getting back to basics and building an ecosystem of trust with your stakeholders. This ecosystem strategically focuses on building and deepening first-party data and shifts a culture to be data driven. The value proposition you…
The Changing US Privacy Landscape in 2021
The Impact of Digital The Changing US Privacy Landscape in 2021
By Kevin Novak June 15, 2021 7 min read
Consumer Privacy and Regulatory Compliance Organizational Transformation Considerations
The friction between balancing personalization with privacy is a challenge for any organization transforming its business to a digital model. Privacy policies established in the European Union a few years ago are guiding new regulations in the US, and recent announcements from American tech companies are preparing us for a new digital…
Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events
The Impact of Digital Leveraging Data to Increase Revenue and Retention: Association and Society Conferences and Events
By Kevin Novak September 30, 2019 14 min read
Why Exhibit at a Conference in the First Place?
Face-to-face conferences create meaningful interactions, connections and activations with prospective members and customers. Educational programs and exhibitions compel both prospective members and customers to attend to seek value that translates to new knowledge and expanded networks. For Association and Society hosts and organizers, conferences and…
Why Behavioral Data Matters (2018) Updated for 2025
Digital Transformation Why Behavioral Data Matters (2018) Updated for 2025
By Kevin Novak September 23, 2018 21 min read
How Can Behavioral Data Help You? (2025 Update)
By Kevin Novak Originally published 2016, updated 2018. This new 2025 update reflects significant advances in privacy regulations, AI/ML capabilities, and first-party data strategies that have transformed how organizations collect and leverage behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and…
Digital Marketing for Beginners – Going Inbound
The Impact of Digital Digital Marketing for Beginners – Going Inbound
By Kevin Novak July 31, 2017 3 min read
Are you a Digital Marketing beginner? Going Inbound for the first time? Interested in learning how digital marketing can help you grow your business? Have more questions than answers? If you are a new business owner, or even someone who has been in business for some time but are relying on old “outbound” methods of marketing, the best way to…
Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model
The Impact of Digital Top 3 Ways Niche Publishers and Media Companies can Transform Their Digital Revenue Model
By Kevin Novak June 5, 2017 5 min read
The Content Machine, Data and Technology
A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Yet less than half of the managers report that their company is doing enough to prepare for this…
The Revenue Shift and Digital
The Impact of Digital The Revenue Shift and Digital
By Kevin Novak June 5, 2017 6 min read
Media Companies Transforming Business Models in Digital
Are you seeing your revenue shift? Are you seeing your traditional revenue sources decline? Are you finding the dynamic marketplace and digital disruption upending what has historically worked well for you? I am sure you answered yes to most if not all of the questions. You are not alone. One simply needs to look around…
What is Behavioral Data?
The Impact of Digital What is Behavioral Data?
By Kevin Novak June 14, 2016 8 min read
How can behavioral data help You?
The evolution and growth of digital and technology has afforded organizations a great opportunity to record, collect and gain intelligence from what is called behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey, user movement through digital content and more. In short,…
Conscious vs Subconscious Decision Making
The Impact of Digital Conscious vs Subconscious Decision Making
By Kevin Novak June 13, 2016 8 min read
We all believe we make conscious decisions every day. The power and influence of the subconscious is often overlooked and we often fail to see the impact it has. How many times have you made a decision in the moment? How many times have you simply made a decision based on “Gut” feel? Do you remember actually thinking and processing options and…
Association Benchmarking and Content Analytics
The Impact of Digital Association Benchmarking and Content Analytics
By Kevin Novak September 17, 2015 3 min read
Understand How to Benchmark Your Digital Performance
Associations and non-profits often seek to benchmark their performance in digital against other associations. I would offer that it is better to seek benchmarks around the subject matter you represent and not compare your organization to other associations. In today’s digital environment, content grows exponentially with many organizations, individuals and groups seeking to create authority…