## [Data, Analytics and Your CRM, AMS or SMS Systems](/content/the-impact-of-digital/data-analytics-and-your-crm-ams-or-sms-systems/index.html)

The Impact of Digital Data, Analytics and Your CRM, AMS or SMS Systems  
By Kevin Novak  
September 16, 2015  
6 min read  
Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue.

### The Data in Your Systems  
The data is often contained in a Customer Relationship Management System (CRM), an Association Management System (AMS), a Subscription Management System (SMS), in Sales Software or basic…

Kevin Novak  
September 16, 2015