Data, Analytics and Your CRM, AMS or SMS Systems

The Impact of Digital Data, Analytics and Your CRM, AMS or SMS Systems
By Kevin Novak
September 16, 2015
6 min read
Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue.

The Data in Your Systems

The data is often contained in a Customer Relationship Management System (CRM), an Association Management System (AMS), a Subscription Management System (SMS), in Sales Software or basic…

Data Strategy: Your Strategic Weapon

Data and Analytics Strategy
Data Strategy: Your Strategic Weapon
By Kevin Novak
September 16, 2015
5 min read
Developing and implementing a data strategy can lead to data stores representing a 360-degree view of members, customers and subscribers across the organization. The data collected, managed and mined as specified in a data strategy and plan can enable real time descriptive, predictive and prescriptive intelligence using rules, models and algorithms that create an opportunity to use data driven management decision-making.