# Data, Analytics and Your CRM, AMS or SMS Systems

The Impact of Digital Data, Analytics and Your CRM, AMS or SMS Systems  
By Kevin Novak  
September 16, 2015  
6 min read  
Most organizations have a treasure trove of data and therefore the basis for gaining intelligence that leads to stable, increased or new direct or indirect revenue.

## The Data in Your Systems

The data is often contained in a Customer Relationship Management System (CRM), an Association Management System (AMS), a Subscription Management System (SMS), in Sales Software or basic…

# Data Strategy: Your Strategic Weapon

Data and Analytics Strategy  
Data Strategy: Your Strategic Weapon  
By Kevin Novak  
September 16, 2015  
5 min read  
Developing and implementing a data strategy can lead to data stores representing a 360-degree view of members, customers and subscribers across the organization. The data collected, managed and mined as specified in a data strategy and plan can enable real time descriptive, predictive and prescriptive intelligence using rules, models and algorithms that create an opportunity to use data driven management decision-making.